Detours: Hallmark, Kansas City, and the decline of the greeting card industry

Now I wan­na play Brute Force again! OT- enjoy­ing these videos, so keep ’em coming =)

As long as there are Aunts, Uncles, Grand­dads, and espe­cial­ly Grand­moms, there will me greet­ing cards. The prob­lem is dur­ing hol­i­days, they can cost around $30 just for fam­i­ly mem­bers. $30 is anoth­er gift.

they’re gonna have to drag me away from the computedklafk;ldfhjka;fjkgfklvnf

Not nec­es­sar­i­ly, the pow­er pro­duced print­ing a card is one time, the pow­er to host your card elec­tron­i­cal­ly is much more greater, espe­cial­ly flashy E‑Cards, the thoughts of elec­tron­ic cards are ususal­ly “eco” but in ways, it’s more inef­fi­cient than ship­ping one sin­gle card. 

All of these guys insist­ing that “it will nev­er go away” are kid­ding them­selves. It they want to sur­vive, in some form, they have to be scared. They aren’t prop­er­ly scared. If they were scared they would have fig­ured out a way for­ward instead of a way into obscurity.

*noy­one

Any­one know the name of the music at 4:50?

Hall­mark… the new Kodak

Any­one with senior­i­ty enough to be inter­viewed — yes. But there are plen­ty of young peo­ple there too.

The Verge is straight up killing it, great doc. 

Aaaand Cards is gone!!! 🙁

Actu­al­ly, both are acceptable.

Well, some say the servers are even more envi­ron­men­tal­ly unfriend­ly than trans­porta­tion, resource and pow­er of print­ing combined.

Of course younger peo­ple aren’t buy­ing cards as much as old­er peo­ple do because they don’t have oblig­a­tions to send them to many peo­ple yet. They might send it to a fam­i­ly mem­ber or a part­ner but who is going to send cards to their friends at 22? Its about matu­ri­ty and hav­ing more cash at your dis­pos­al which younger peo­ple don’t have. I see old­er peo­ple buy­ing cards more because maybe they have more chil­dren that have birth­days, wed­dings, and so on and they need to give them some­thing for the occa­sion. I mean i’m 24 and I buy cards for when I need to.
I don’t believe greet­ing cards will ever go away. Even if its not as big as it used to be years ago there’s some­thing more mean­ing­ful about some­one giv­ing your a card. You can send a text, e card, or just some­thing via inter­net but did you peo­ple real­ly care about that?

I LOVE mak­ing cards for any occa­sion. Receiv­ing and giv­ing phys­i­cal notes and cards will always be so spe­cial to me. I wish I could have a full on career being involved in the card mak­ing process of a big company!