Inside Ikea’s big bet on smart home tech
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For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company. Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home.
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And geek-out on an exclusive preview of Ikea’s improved 2020 Home Smart experience here:
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![Tera Surroor (Full Movie) [HD]: Himesh Reshammiya | Naseeruddin Shah | Full Hindi Movie | T‑Series](https://i.ytimg.com/vi/YMHcDuKH_Wc/maxresdefault_live.jpg "Tera Surroor (Full Movie) [HD]: Himesh Reshammiya | Naseeruddin Shah | Full Hindi Movie | T‑Series")
Can Ikea compete with Google and Amazon in the smart home space?
Nilay Patel is a meatball.
ow man I miss the verge videos, happy holidays but I can’t wait for you guys to come back!
They still need to go back to using the clean Futura typeface in their marketing materials and instructions.
That’s the best “Like & Subscribe” I’ve seen! Great job! 😀
Is this an Ikea commercial?
Holy Moly you guys were in Älmhult? How did i not know this?
We already have an IKEA 2.0. It’s called SCP-3008
bring it to India
THE VERY BEST LIKE OR SUBSCRIBE REQUEST EVER! YouTuber Mode!!!
The new Smart Meatball EATS YOU!
Probably the best Verge video, in depth, quality interviews. More of this!
Instead of trying to competing with other ecosystem, they can form partnerships…
That end was gold!
lol
1% of worlds wood supply is insane for having less then 500 stores
the conclusion was very funny
Really like his vibe in the end , energetic and YouTube mode, why not do the whole video like that?
Still waiting on these products and the app update though…
Pling Plong -> thumbs down
And in 2021 they still don’t ship to home. Ridiculous.
This is IKEA in a nutshell where does this and that and that go OK that looks about right oh no
I live in the UK, and we use lights with bayonet fittings, but I see Ikea only sells Edison Screw bulbs so they will not fit my English fittings, so I don’t purchase them as I don’t want to change my lamp fittings!!
Will Ikea make smart bulbs for the English market??