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Tweak Friday — Product Leaks – Mistakes Or Marketing Strategy?
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Remember the last time you watched a leaked phone event or got to know about a device days, or, even months before its actual launch? Big IT giants like Google, Microsoft, Apple and many others have, at some point accidently leaked information about their own products. And, in most cases, it’s an insider who accidently leaks the information. The bigger question here is — Is it a grave mistake on the part of the company or is it a part of the companies own market strategy to create hype in the market or compel buyers to buy the product? Another question that pops up is whether these leaks are accidental or carefully staged by the company itself? In this video, we will discuss about few such instances where big tech giants accidently revealed information about their unreleased products. Follow the #TweakFriday to stay updated on the latest videos every Friday.
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