New Delhi: The year 2022 was a very pivotal year for Bollywood not only to bring back the lost spirit of its existence but also to recover from the dreary state of the box office which was drastically hit in the wake of the pandemic. Where almost all the big players in the industry have gotten their film to the public they have failed to convert it into a box office success, especially films like Aamir Khan’s Laal Singh Chadda or Vijay Deverekonda’s Liger.
Among those releases that have done wonders at the box office are The Kashmir Files and Bhool Bhulaiyaa 2, which were huge hits at the box office and grossed much more than they invested.
While audiences also eagerly awaited to witness an explosion of Bollywood entertainment, there weren’t many films that lived up to their expectations. If we look at the films that actually gave a fair return on their budget, these would be Vivek Ranjan Agnihotri’s directed film The Kashmir Files and Bhool Bhulaiyaa 2 with Kartik Aaryan. These two films are the only films that have not only paid off for the producers, but also brought back the cinemas’ lost charm.
A closer look at its investment and return reveals that The Kashmir Files was made on a budget of around 25 Cr but grossed around 340 Cr at the worldwide box office.
On the other hand, Bhool Bhulaiyaa 2 is another movie shot on a budget of around 70 Cr. but collected a huge number of around 266 Cr. worldwide. This has certainly shown that the best and wisest investment one can make is in good content, which has been proven with these films excelling at the box office while marginalizing all the big big-budget movies.