Lisa: Steve Jobs’ sabotage and Apple’s secret burial | FULL DOCUMENTARY
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Sabotage, hired goons, and a landfill in Utah: this is a story about the life, death, and afterlife of Apple’s most pioneering flop, the Lisa computer. How it inspired generations of computers to follow; how Steve Jobs championed it, then turned against it; and how an outsider gave it another chance…before Apple closed the door on the Lisa forever. #apple #documentary #film
0:00 Intro
2:04 Chapter 1: Silicon Valley
4:59 Chapter 2: The Outsider
6:57 Chapter 3: Lisa
10:21 Chapter 4: Sabotage
13:38 Chapter 5: The Lisa Professional
19:13 Chapter 6: The Burial
23:08 Chapter 7: The Motives
25:09 Final location of Lisas and Steve’s Return
27:04 Sun Remarketing final days
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#Lisa #Steve #Jobs #sabotage #Apples #secret #burial #FULL #DOCUMENTARY
That was awesome.
glad more docs are coming out highlighting how horrible Steve was to people. He is praised as a deity when it comes to tech. He had another side that shows these folks may be talented but can be inhumane in their actions. Apple is no dif from most of these companies with their shady dealings.
Since I watching the teaser preview of this documentary 2 weeks ago I had big expectations, and The Verge delivered! Amazing job(s) (pun intended), keep going guys!
Bravo Verge Video Team!
What a great documentary. Please make more like this!
Oh there it is. I was so looking forward to this one. Thanks to the whole team that was involved in this timeless piece
H8rs gonna h8
Cache valley. Hmm
15:51 it’s crazy that they were able to run a different OS on the Lisa.
They didn’t have access to the docs/hardware schematics, source code, and modern debugging/decompilation tools, and yet somehow it was able to run software that was made to run on a mac.
if Apple didn’t destroy those Lisa’s, I’m sure tech hobbyists would have ported UNIX to it.
i want to hear more about the software/hardware mods they made for the Lisa!
Amazing documentary, better then Netflix or HBO shows 😂😂 The verge
The tone at the end is so weird… So basically what you’re saying is that Apple has been terrible about offering affordable products to people and reducing environmental waste, by actively fighting against those who did hard and honest work to do the job for them, but hey, we got Steve™®©‘s Apple thinking about “”“the best for the customer””” so maybe it’s not so bad in the end? It’s such an odd way to wrap things up, and it just feels… wrong.
i want more tech documentaries!! the more obscure, the better
Great documentary!
Well, that is a fascinating story!😃
What other mysteries or forgotten stories in tech should we look into?
love this
BOZO
Fantastic work. Maybe tech companies for be obligated to sell off ALL obsolete products to another company for rebadging and re-marketing.
Good show !
25:45 they are almost unrecognizable, but the petty behavior is still here
Great video guys, hope to see more like this
Man, this really shows how much Apple have always been against people truly taking ownership of their computers and devices, I didn’t realise how far back it went. Thanks for the great documentary.
I love mini tech docs like this. Please keep them coming, Verge. A+ stuff.
Excellent doc. The verge should do more of these!
Things at that point were moving so fast and so slow, and the technology would never be able to satisfy the design elements Jobs was famous for at a reasonable price point. The Lisa, and, in other ways, the OG Macintosh, were both compromises attempting to get to the core of a designed computer before the tech and software existed to make them possible.
Apple took off when the tech finally started to catch up with the vision
It’s an unfortunate side effect of capitalism. Basically, properly handling waste equals costs and that cost reduce profit – therefore, bury the waste. As an aside, I wonder where corporations learn the approach of bringing in the “thugs” to try and stop the public from seeing thier horrible corporate BS? Remember BP bringing in the “thugs” during the Deepwater Horizon oil spill? The BP “thugs” chased people off of public beaches that BP had closed.
well done thank you
Maybe call the police? Random dudes appear and take all your stock and you do nothing? Seems suspicious to me.
It’s funny apple buried computers named after his estranged/secret daughter.
Rumor has it the Lisa was bundled with Atari’s ET game 😏 If you’re gonna bury something might as well do it once in a package deal…
Great story👍
is it me, or the angle of this story feels really odd? maybe i should watch some more but, huh?
Congratulations!! a great documentary. I love this kind of videos you´re making!
This deserves a billion views!
This was a bit of a disappointment… About half of it was well known and portrayed in the Steve Jobs movie… And there’s no mystery as to why Apple would want to dispose of the Lisas… They were taking up market share… A low cost Macintosh — which is what the Lisa eventually became — was eating into their profits… Destroying that inventory meant that they could sell new Macintosh computers… You don’t want to compete with yourself which is essentially what Apple was doing by allowing the Lisas to be sold at cut rates… This is the same story as the Atari ET video cartridge… It’s no mystery… Just good business
Love these little tech documentaries you guys do, especially the apple ones. I’d like to see you all tackle the creation of the original iPhone
Wonder how much this will affects the verge’s relationship with apple. They gotta keep a good relationship with their apple in order to get phones early for reviews which some can consider apply biased. I wonder how much influence Apple had in editing this documentary.
Fascinating documentary ! Have you tried to interview Jean-Louis Gassée, who was in charge at that time ? He just published his biography, he’s probably easier to contact than Apple PR
Okay so, these are the points that I keep confuse here, hope it’s not become long list but, I will write it down here. Please excuse me for bad English.
1. So the story I understand is, Lisa was Jobs’ passion project, but he was terrible manager, the team pulled him out of his passion project. And Jobs made Macintosh with other team with his lead, thus sabotaged Lisa. The narrative draws it as Jobs being petty for his personal vengeance, but isn’t it almost, understandable, just by how Macintosh did what jobs wanted, with him still in it? Video just gloss over Lisa does had some technical issues and move over to company politic sabotage narrative. What happened there?
2. Burying of Lisa was happened when Jobs was gone from the company, but I can’t figure how the timeline works. Jobs was out from Apple than, what burying has to do with him here exactly? Also, If it happened when they’re about to bankrupt, isn’t that just like how Atari buried ET games? It almost feels like those “Lisa was doing fine thanks to people outside of Apple” stories are presented here to prevent Atari comparison, but documentary itself seems like instigate people to have conspiracy.
3. Jobs blocking them to selling used Apple computers is also draw as a evil deed, and I heard he stopped whole Mac clone markets when he back to company. I can’t make judge out of those due to lack of any professional knowledge. All I know is the company is bankrupt no more since, and this documentary seems conclude it as a bad thing, I guess? I can’t sure if I get it right.
I’m not defending or attacking anyone with these line of questions, I’m genuinely really confused about narrative you present. Maybe trying to figure out narrative is mistake on my side. I don’t know.
I love this format and story telling! You should do an entire series about Apple and Steve Jobs 🙂