BARBIE REVOLUTIONIZES THE TOY INDUSTRY (S1, E2) | Toys That Built America | Full Episode

BARBIE REVOLUTIONIZES THE TOY INDUSTRY (S1, E2) | Toys That Built Amer­i­ca | Full Episode



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As the post-war baby boom cre­ates unprece­dent­ed demand for toys, Ruth Han­dler turns her great­est gam­ble into the most rec­og­niz­able toy in the world, Bar­bie. See more in Sea­son 1, Episode 2, “Clash of the Toy Titans.”

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Against the back­drop of major events in Amer­i­can his­to­ry like the Civ­il War and the Great Depres­sion, “The Toys that Built Amer­i­ca” shares a dif­fer­ent story—one that brings new prod­ucts and nos­tal­gic toys to the fore­front as dri­ving forces behind untold cul­tur­al and eco­nom­ic shifts. The four-part docuseries show­cas­es vision­ar­ies such as the Park­er Broth­ers, Mil­ton Bradley and Ruth Han­dler who trans­formed a small toy com­pa­ny into the bil­lion-dol­lar empire now known as Mat­tel®. It reveals the lit­tle-known sto­ries behind ground­break­ing inno­va­tions like the Fris­bee® and acci­den­tal dis­cov­er­ies like how the Slinky® was cre­at­ed. Addi­tion­al­ly, the docuseries unveils com­pet­i­tive rival­ries between icon­ic brands that changed the fab­ric of our nation for­ev­er. Blend­ing dra­mat­ic reen­act­ments and archival footage with inter­views from experts, biog­ra­phers, and oth­ers, “The Toys That Built Amer­i­ca” brings to life the sur­pris­ing tales of the men and women who cre­at­ed some of America’s most beloved and endur­ing toys, includ­ing Sil­ly Put­ty®, Monop­oly®, Bar­bie®, G.I. Joe®, and oth­er famous classics.

The HISTORY® Chan­nel, a divi­sion of A+E Net­works, is the pre­mier des­ti­na­tion for his­tor­i­cal sto­ry­telling. From best-in-class doc­u­men­tary events, to a sig­na­ture slate of indus­try lead­ing non­fic­tion series and pre­mi­um fact-based script­ed pro­gram­ming, The HISTORY® Chan­nel serves as the most trust­wor­thy source of infor­ma­tion­al enter­tain­ment in media. The HISTORY® chan­nel has been named the #1 U.S. TV net­work in buzz for sev­en con­sec­u­tive years by YouGov BrandIn­dex, and a top favorite TV net­work by Beta Research Cor­po­ra­tion. For a deep­er dive, vis­it history.com or fol­low @history on Insta­gram, Twit­ter, Face­book, YouTube and Tik­Tok. For addi­tion­al press mate­ri­als vis­it the A+E Net­works Press Cen­ter at



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