The South Korean counterpart of the hugely popular Netflix series La Casa de Papel, Money Heist: Korea – Joint Economic Area has rocketed to the top of the streamer’s global non-English top ten chart for the past week . reports ‘diversity’.
According to ‘Variety’, the series was released on OTT on June 24th, meaning it only had three days to claim its spot on the chart, which covers the period from June 20th to 26th. During that time, it was played for 33.7 million hours. The series was also the number one show in South Korea, Indonesia, Vietnam, Malaysia and Thailand.
Variety goes on to say that it joins other Korean shows that have done well for Netflix around the world. In the first half of 2022, shows like All Of Us Are Dead, Juvenile Justice, and Business Proposal have all reached #1 with global audiences, the company reports. Last year, Netflix and Squid Game helped Korean content reach a new level of global audience awareness.
A huge international hit in its own right, the original Casa de Papel featured a group of thieves from diverse backgrounds who broke into Spain’s banknote printing works, under the tutelage of a mysterious colleague from outside.
The Korean version was intended to add a layer of Korean cool and visual style to the process. It follows eight thieves as they stage a spectacular heist at a mint, this time in the newly unified zone between North and South Korea.